Creative Director | Copywriter
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Xfinity | Project Dead Zone


xfinity | project dead zone

Xfinity xFi Pods get rid of WiFi dead zones in your home. To show off their power, we installed hundreds of them in the largest haunted house in the country and created the first, live horror film directed by Twitter. 

We also created the spookiest page on my website.

Using xFi Pods, we eliminated every WiFi dead zone at the largest haunted house in the U.S., the Winchester House—a terrifying, mazelike mansion with 2,000 doors, 160 rooms and 40 staircases.

Then we invited our audience to help a team of paranormal investigators uncover the mystery behind a recent spike in unexplained activity.

At first, viewers thought directing the investigators was all fun and games.

Until it wasn’t.

Meticulously orchestrated scare tactics blurred the lines between fiction and reality, driving viewership that topped major horror premieres.