PrizePicks | it’s good to be right
While every sports betting app was shouting about “parlays” and “profit boosts,” we helped PrizePicks speak to the 99% of sports fans who have absolutely no idea what those things mean.
Stripping away the jargon, we repositioned the brand around what people are really after—the thrill of being right—and created a campaign featuring Marshawn Lynch, Adam Devine, Reggie Bush, Druski, rancid cologne, and a tequila-forward cookbook.
Before the above launch spot aired, we rolled out Adam and Marshawn’s fictional flops as real products, confusing the internet and raising the journalistic integrity of local news outlets.
